Jessie J's fans love her sensational, fun concert performances as they showed with their appearance on the morning of Friday May 22 to hear her perform in New York's Central Park while wearing a pink wig, black shirt with "Good Morning America" emblazoned on the front and sequinned leggings (Daily Mail - May 22).
However, some social media entertainment observers and fans believe that part of the reason she is so popular as a concert performer and judge on reality music television show "The Voice" is that she shares so much of herself with her fans on social media that they feel that they know her.
For example, her recent sharing of the details of her turbulent filled flight from LAX airport to New York City in which she felt terrified and was in near tears after the experience ironically was something to which her fans could relate and connect with her as a person (Mirror - May 22).
This small revelation is something that distinguishes her from so many other entertainers who would be too proud to disclose how such an event scared them and to post a video of themselves on their social media Instagram page showing this fear would be almost unimaginable.
Her 'openness' with fans when performing whether it be on the set of "Good Morning America", on stage during her "Sweet Talker" tour or through her social media Instagram page revealing genuine fear and discomfort over air turbulence is part of her charm which helps make her so easy for fans to 'bond' with and like as both an entertainer and person.
There are many 'secrets' to the success of Jessie J but one that is on constant display is her openness and lack of pretense which many of her fans find refreshing and appealing. Being 'real' with her fans has helped make Jessie J one of the most popular entertainers and reality show 'coaches' in the entertainment industry and this is something that likely has the attention of some aspiring singers.